BSY Pty Ltd and all associated trading names and website is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.oaic.gov.au
What is Personal Information?
Personal Information is information or an opinion that identifies an individual or from which an individual’s identity can reasonably be ascertained. Examples of Personal Information we may collect include:
- Names and contact details (addresses, email addresses, phone numbers)
- Business information and trading details
- Website usage data and analytics
- Marketing preferences and communication history
- Payment and billing information
- Technical information (IP addresses, browser types, device information)
How We Collect Personal Information
We collect Personal Information through various means including:
- Direct communication with you (phone, email, contact forms, meetings)
- Our website and digital platforms
- Social media interactions
- Business networking events and referrals
- Third-party service providers and partners
- Cookies and similar tracking technologies on our websites
Why We Collect and Use Personal Information
We collect and use your Personal Information for the following primary purposes:
- Providing marketing services, website development, and digital solutions
- Managing client relationships and project delivery
- Processing and completing transactions relating to our Services, including disclosing your Personal Information to persons involved in processing payments you make including third party payment providers.
- Communicating about our services, updates, and promotional offers
- Improving our services and developing new solutions
- Maintaining accurate business records and accounts
- Complying with legal and regulatory requirements
- Protecting our business interests and preventing fraud
We may also use your Personal Information for secondary purposes closely related to the primary purposes, where you would reasonably expect such use or disclosure.
Disclosure of Personal Information
Your Personal Information may be disclosed to:
- Third party payment providers and financial institutions for payment processing
- Subcontractors and service providers who assist in delivering our services
- Web hosting providers, cloud storage services, and IT support companies
- Professional advisers (lawyers, accountants, consultants)
- Government agencies and regulators as required by law
- Related entities within our business group
- Third parties with your express consent
- Potential purchasers in the event of a business sale or merger
When we engage third parties, we take reasonable steps to ensure they handle your Personal Information in accordance with privacy laws and maintain appropriate security measures.
Marketing Communications
We may use your contact details to send you information about our services, industry insights, and promotional offers that may be of interest to you. This may include:
- Email newsletters and service updates
- Social media communications
- Direct mail and promotional materials
- Invitations to events and webinars
You can opt-out of receiving marketing communications at any time by:
- Clicking the unsubscribe link in our emails
- Contacting us directly
- Adjusting your preferences through your account settings (where applicable)
Data Security and Storage
We implement appropriate technical and organizational measures to protect your Personal Information from:
- Unauthorized access, use, or disclosure
- Accidental loss or destruction
- Misuse or alteration
Your Personal Information is stored on secure servers and may be stored both in Australia and overseas (including cloud storage services). We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When Personal Information is no longer needed, we take reasonable steps to destroy or permanently de-identify it.
Cookies and Website Analytics
Our websites use cookies and similar technologies to:
- Improve website functionality and user experience
- Analyze website traffic and usage patterns
- Deliver personalized content and advertisements
- Remember your preferences and settings
You can manage cookie preferences through your browser settings, though some website features may not function properly if cookies are disabled.
Access and Correction of Personal Information
You have the right to:
- Request access to the Personal Information we hold about you
- Request correction of inaccurate, incomplete, or outdated information
- Request deletion of your Personal Information (subject to legal requirements)
- Lodge a complaint about how we handle your Personal Information
To exercise these rights, please contact us using the details provided below. We may require verification of your identity before processing your request and may charge a reasonable administrative fee for providing copies of your Personal Information.
Third-Party Websites and Services
Our websites may contain links to third-party websites or integrate with external services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any Personal Information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on our website with the effective date. For significant changes, we may provide additional notice through email or other communications.
Client Data Management
As a marketing and website management company, we may handle Personal Information on behalf of our clients. In such cases:
- We act as a data processor under the direction of our clients
- Our clients remain responsible for compliance with privacy laws regarding their customers’ data
- We implement appropriate security measures and use the data only as instructed by our clients
- We assist our clients in meeting their privacy obligations where reasonably requested
Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your Personal Information, please contact us or call us at 1300 495 337.
We will investigate all complaints and respond within a reasonable timeframe. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.